About Us

Welcome to Pastelधागा!

We’re so glad you want to know more about us. Here goes!

Pastelधागा is a ready-to-wear independant fashion brand based in India. A proud baby launched in August 2022, Pastelधागा focuses on timeless wardrobe winners with a touch of hand embroidery. With limited edition prints, trans-seasonal standout statement pieces - Pastelधागा aims at disrupting high street fashion practices with a focus on conscious consumption, a made to order shopping model to regulate production and limited runs of wearable at affordable price points. Our collections are small but definitely pack a punch!

 

The foundation of the brand is built on joy - the joy of dressing, the joy of celebrating colour, happiness, art in larger than life motifs and silhouettes. The brand combines the laidback elegance and comfort of everyday essentials with a focus on unique accents like that of a dramatic sleeve detail, unexpected colour story or structural explorations of threads.

Comfortable? Yes!
Functional? Yes!
Pockets? Wherever we could fit them in!

Easy, like Sunday morning - that’s how we like to see our styles, colouring your ‘everyday’.